7 factors of successful shopping malls in Ukraine

Recently Arricano – one of the few professional and open real estate development companies in Ukraine – has published the statistics of attendance of its facilities in different cities. 

According to Arricano, SEC “Prospekt” in Kiev is monthly attended by of 1.2 million people in average. SEC “South Gallery” in Simferopol – by 600 thousand, “RayON” in Kiev and City Mall in Zaporozhye – by 500 thousand, and the SEC “Solar Gallery” in Krivoy Rog – by 400 thousand visitors.

Quantitative and qualitative indicators of attendance, compared to 2014, are equally high, despite the erosion of consumer purchasing power.

Company’s shopping centres in Kiev are tailored primarily for residents of the district, where centres are located. In Zaporozhye, according to recent data, 70% of the city dwellers make purchases in City Mall SEC, including due to the fact that many of the brands are exclusively represented in this shopping centre. 
Krivoy Rog has almost the same rate.

However, the most interesting proportion of attendance and population is in Simferopol. Here, the number of visitors of SEC “South Gallery” per month is almost twice higher than the number city dwellers. And this is even though the difficulties in managing the object, located in the occupied territory.

So what is the professional approach to the management of a SEC, which allows achieving these parameters? Aggregate factors give the result:

1. convenient location and functional architecture;

2. clear concept of an object meeting expectations of tenants and visitors;

3. compliance with the status of “the third place” after home and work, where in addition to high-quality shopping a visitor receives an opportunity to have a good time with the whole family;

4. high-quality tenant mix, matching the tenants’ pool the with the visitors’ demands;

5. implementation of unconventional formats and advanced technologies;

6. large entertainment zone;

7. social component and effective cooperation with the tenant when implementing marketing programs;

And also it is important to monitor the market changes and demands of tenants. In so doing, this year Arricano plans to perform a reconception of shopping centres in Kiev, Zaporozhye and Krivoy Rog, a qualitative improvement in the composition of tenants who, in turn, promise to increase the number of visitors.